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Choosing a Web Designer

There are a lot of places you can find website design services around Sioux Falls. Choosing the right one is important so you don’t lose all your hair in the process.

There are many technical aspects to building a website, but I also bring to the table my marketing and copy writing experience. The words you use in your website are important. Good web copy will help viewers feel like they know you a little better. Their trust will increase if your site reads well and they feel you’re a good business that will solve the problem they have. 
website design sioux falls sd

I Choose You

There are a lot of website builders in the Sioux Falls area. But most of those people aren’t trying to help the small, local business. They’re trying to land really big jobs. So, if they have to stop and help out a small business, it’s a bit of a nuisance to them. But you know what? That’s ok! That’s why I only focus on the local businesses who haven’t received much help. You don’t want to spend an arm and a leg on everything – and you shouldn’t have to. Let’s have a chat. I choose you!

What Makes A Good Website?

Having a good local website is crucial today.  But what IS a good website or website design?  It’s easy on the eyes, it’s easy to navigate, and it’s optimized properly so you can be found online easily.  Your website also needs to simply provide the information people are looking for. Because why make them search around looking for what they really want to know… and allow them to get frustrated? And you need to organize your information in such a way that will persuade them to do business with YOU instead of someone else. Put yourself in their shoes, and ask, “What’s the important stuff that my ideal prospect would want to know in order to make an informed decision?”

The sculpting of your website content is more important than what you’ve been told.  Most website builders are “graphics” people by Trade.  They can make nice logos and other fancy elements for your website, but they don’t usually know how to write.  The writing is a vital piece of your website’s success.  You want your website to eventually convert lookers into sales, right?  That’s why we have to approach your website content with a marketer’s eye.  A copywriter’s eye.  A persuasive writer’s eye.  

What's The Goal Of Your Website?

You’ll see a lot of websites that have a “slider header” at the top.  Meaning, different pictures keep sliding past.  But if you’re trying to find a solution to a problem or find the right business to contact, those new images flying in constantly are annoying.  The research shows that people do not like sliders or “carousels” on websites.  There’s no SEO benefit to them, and they might even slow down the load-time of your site.  So, why have one?  Website designers who build that into your website only do it to try to impress their clients.  They say, “And did you see this nifty header at the top of your home page? Isn’t that fancy-pants?”  Ok, maybe they don’t say that exactly, but you know what I mean. BUT… if you want one, you can have one. I just don’t recommend it.

Choosing me for your website design will give you the freedom to do what you want to do – run your business – instead of it running you. Your site will always be up to date and optimized.  Business owners used to spend thousands every month to be in those fat yellow page directories – but not any more.  The lion’s share of the yellow page budgets is all online now.  Why do you think that when you get a call from the yellow pages now, they don’t even mention putting an ad in their directory?  They’re trying to push you to be on their online directory.  Really?  Please don’t pay them any money for that.  Please don’t let them fool you with techy jargon and make you think you have to spend money with them to be found online.  It’s not true.  

The only big dog you need to be worried about to be found online is Google. Ok… Bing, too.  They’re gaining some ground on the goog.  But I’ll get you listed on a few others too. And it’s all part of the package.

If you need a major overhaul with your online directory listings, I’ll talk to you about that.  There are services out there who are really good at getting all of your online business listings accurate.  Because if Yelp shows one address, and CitySearch shows something different (or phone number, URL, business name spelling, etc.), then that can “ding you” in your rankings online.  Maybe you moved a few times, maybe you have a different website address.  Either way, let’s check your listings and see if we need to make some fixes.  But I can handle it all for you.  

So, it’s important to have a great-looking and optimized, custom website and web presence. But you don’t have to know all the “ins and outs”. Confusion runs rampant regarding website design and “online stuff”. But that’s ok. It just means you need someone who can take care of things for you – but also who can explain things to you in a clear, concise, and non-confusing manner.

You’ll have questions.  And you’ll want to know about website costs.  Let’s get the ball rolling and get a bunch of eyeballs onto YOUR SITE instead of someone else’s, eh?

Copyright 2018 – Local Marketing Cafe – Sioux Falls, South Dakota

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